Jason is a remote, California-based copywriter with extensive experience in healthcare professional (HCP) and direct-to-consumer (DTC) pharmaceutical marketing. He has collaborated on a wide array of brands, delivering compelling content for both print and digital media.

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PROJECT EXPERIENCE

Campaign and Brand Development

  • Trintellix Campaign Rebrand -

    • Ideated winning concept for Trintellix rebrand in 2020

  • ianalumab Product Launch -

    • Led unbranded Sjögren’s DSE campaign (“This is How Sjögren’s Sjöuts”), including core claims formulation and 5 phases of DSE website development, prior to generic name assignment

    • Led creation of DSE style guide

    • Developing branded materials for product launch (in progress)

    • Co-developed and pitched winning ACR 2026 product launch booth concept with art partner

Digital Marketing

  • Websites -

  • Social Media Posts

  • Emails

  • SEO / SEM Development

  • Banner Ads

Interactive and Multimedia Content

  • iPDFs

  • IVAs

  • Games

  • GIFs

Promotional and Educational Materials

  • Core Visual Aids

  • Leave Behinds

  • Discussion Guides

  • Tactical Memos

  • Storyboards

  • Content Cards

  • Program Guides

  • Case Studies

Event and Conference Materials

  • Bag Inserts

  • Congress Panels

  • Wallboards

  • Tabletop Displays

  • Digital Displays

  • Booth Concepting

    • Contributed booth concepts for Cosentyx and ianalumab ACR and congress presence

    • Developed creative execution for selected concepts

Advertising and Alerts

  • Passive / Interstitial Tiles

  • Text Alerts

  • SMS Widgets

Communication Tools

  • Rep Training Videos -

    • wrote scripts for 6 AI-generated HCP talking-points training videos on Sjögren’s disease; reviewed and corrected AI output against scripts

  • Virtual Assistant Chat Bot

  • Patient Monitoring Checklists

  • How-to Roadmaps

 

THERAPEUTIC EXPERIENCE

Dermatology

  • Bimzelx| plaque psoriasis

Endocrinology

  • Januvia | type 2 diabetes mellitus

  • Segluromet| type 2 diabetes mellitus

  • Steglatro| type 2 diabetes mellitus

  • Steglujan| type 2 diabetes mellitus

  • Tlando| testosterone replacement therapy

Hematology

  • Injectafer | iron deficiency, iron deficiency anemia

  • Jakafi| polycythemia vera, myelofibrosis, aGVHD, cGVHD

  • Oxbryta| sickle cell disease

  • Roxadustat (later Evrenzo)| anemia in chronic kidney disease

Immunology

  • Cosentyx| plaque psoriasis, psoriatic arthritis, ankylosing spondylitis, non-radiographic axial spondyloarthritis, enthesitis-related arthiritis, hidradenitis suppurativa

  • ianalumab| Sjögren’s disease

  • Renflexis| Crohn’s disease, ulcerative colitis, arthritis, ankylosing spondylitis, plaque psoriasis

Infectious Diseases

  • Epclusa| chronic hepatitis C

  • Novavax| Covid-19

  • Zepatier| chronic hepatitis C

Neurology

  • Sarepta| Duchenne muscular dystrophy

  • Ztalmy| seizures

Nephrology

  • Lokelma| hyperkalemia

Oncology

  • Galleri| cancer screening

  • Opdivo| skin, head and neck, esophageal, lung, stomach, kidney, liver, bladder, and colon cancers; classical Hodgkin lymphoma, malignant pleural mesothelioma

  • Opdualag| melanoma

  • Talvey| multiple myeloma

Psychiatry

  • Trintellix| major depressive disorder

Rheumatology

  • Krystexxa | gout

Additional Client Experience

  • Applied Therapeutics | galactosemia

  • Cytokinetics Inc. | heart failure

  • Janssen Pharmaceuticals | oncology, immunology, cardiovascular, metabolism, retina, pulmonary hypertension, neuroscience, infectious diseases, vaccines, data science